What is my definition of a leader?
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I have three definitions of a leader.These aren't the only three definitions. They're not all-inclusive. These are just three definitions to give us an idea of what we are looking for.
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The first definition I heard is from a man named Tracy Dietrich in Dallas, Texas. He says that leaders are professional students of the business.
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In other words, leaders actually read the sales manual that came with their distributor kit. Byt his definition, everybody reading this news letter would be a leader. We're students of network marketing - always looking for new ideas and information.
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Leaders listen to audio training tapes, read books, go to upline meetings and, whenever theycan, they attend company conventions. You'll see leaders hanging around with the upline leaders hoping to pick up a good idea.
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I like this definition. It makes it easy to spot leaders. Just go to any training meeting and you'll see the chairs full of potential leaders.
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>> Sounds good, but what is my second definition of a leader?
This definition is a little harder to explain but easy to observe.
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Imagine that you decide to take a vacation to Hawaii. You're going to miss your local weekly opportunity meeting. Somebody will have to conduct your weekly meeting. A leader is someone who will do the opportunity meeting, make sure the product display is there, pay for the room, and assumes the responsibility that everything runs smoothly - and you don't have to call from Hawaii to see if it was done.
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In other words, you're on vacation and you don'thave to worry or check on anything. This leaderwas glad you left town so he could take theresponsibility!
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This is a pretty good definition of a leader. He is someone who does his business without your constant motivation and checking. He is someone you don't have to worry about.
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>> The third definition of a leader is the toughest.
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This definition separates the so-called leaders from the real leaders. Here it is:
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A leader is someone who handles problems.
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Let's say there is a problem in the downline. Mike didn't get his order or Mary talked longer than Alor there was some bad news in the local press, or whatever.
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A leader handles the problem.
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Your leader will call the home office to trace the order, will help Al understand why Mary talked longer, or support and counsel a devastated distributor who is upset over some bad publicity.
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The leadership test is this:
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Will the problem filter upline to you?
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If you have a distributor whom you think is a leader -- but the distributor is still passing problems upline to you, this distributor doesn't qualify to be a leader.
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This is a tough test, but it separates leaders from the crowd.
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Now we have three clear descriptions of a leader. We know exactly what we are searching for.
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Now that we have a really good grip on what a leader is, the next question in your mind should be:
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>> Step #2: How do I find leaders?
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That's simple.
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There are only two ways to get leaders.
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The first way to get leaders is to steal them. That's right, steal them. We're all leaders here, so let's be honest. People try to steal leadersall the time, don't they?
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They say:
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'Come over to my business and I'll give you $5 more than what you're making over there.'
So the leader changes loyalty and moves to another company. What's the downside of this? Well, if the leader will change allegiance for $5 more income, then what's going to happen when someone else offers this leader $6 more income?
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Ouch!
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If this leader can be bought once, he can be bought again.
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So we could steal leaders, but the problem is that we will only end up with temporary leaders. This means we'd have a job for the rest of our lives, replacing leader after leader, wouldn't we? This isn't what we're looking for.
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You see, a lot of distributors advertise forleaders. They try to persuade leaders to come over with the newest hot deal because it's a tenth of acent lower or it pays 1% more. But what happens when someone else offers two-tenths of a cent lower or 2% more?
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The temporary leader is gone.
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It's just a full-time job replacing temporary leaders. It's not really building a permanent, loyal network marketing organization. So I would like to eliminate further discussion about stealing leaders because that's not really what we want to do.
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We want permanent income.
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We'll learn the second way to get leaders in Lesson #5. The second way will be the easiestway to get that permanent income.
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